Thursday, December 8, 2016Instagram definitely has some positive marketing benefits to help spread awareness and draw an audience to your cause/organization. It also may consist of a specific audience you have yet to tap into - as many people who frequently used this platform may not use the other social media sites as ofte....
Friday, December 2, 2016A great story versus a good story can make a difference and help to keep your donors and volunteers engaged. Your story has already been created, the goal is to tell it effectively enough to trigger a desire for your audience to give of themselves in some way.
Thursday, November 24, 2016We want your fundraising contest to be the best it can be and many of our current and past contest administrators have sent us feedback on how we can make contests better. Several changes have been made recently and we’re working hard to bring changes and features to contests in the near future.
Tuesday, September 27, 2016As a nonprofit organization, your mission statement represents who you are and what you stand for. It guides your daily activities and decisions, and shows the value of the good work you are doing every day. But does your community understand what your promise is in a short and easy to understand ph....
Thursday, September 15, 2016Our contests’ entry photos are not always professional photographs, but we want to share some tips that will help them take photos that could be print-worthy for calendar contests. A quality photo could mean more money raised.
Friday, August 5, 2016
If you want your next big fundraising event to be a success, time is your biggest investment. Launching a fundraiser sounds easy enough to most, but there is a great deal of researching and planning that will give you the highest returns. Take time to look into what others are doing to promote their cause and more importantly, how. How are they reaching donors, how are they making an impactful plea, and how are they creating a buzz?
Here are a few things we have learned from other photo contest clients.
We are thriving in a digital world, but traditional advertising is far from dead. In fact, it can be most effective when paired with the digital world we all love. Postcards, print advertising, and flyers all make the list as effective promotional efforts. Pair them with email and social media posts and you will strike gold. Also, remember to drive people back to your online efforts in everything you do to create top-of-mind awareness!
We encourage you to tap into our marketing thoughts. Our staff is here to brainstorm, create, and design a plan that will launch your fundraiser to the next level. Contact us here!
Monday, August 1, 2016
Factor 360, Inc. is announcing the release of their latest version of a flagship product, 360 Photo Contest. The software, which began in 2007 as the original ‘donate2vote’ fundraising product, has raised millions of dollars for charitable organizations around the world.
The update was released in early 2016 and the development team successfully solicited beta testers of the new software product. The primary focus of the software rewrite was to improve the user experience based on feedback and industry trends.
Here are a few of the highlights:
Improved responsive design and user experience for mobile devices
- Modern, user-friendly interface
- Convenient, in-page content editing
- Simplified, one-step anonymous voting
- Facebook commenting for each entry
- Improved sharing of entries via social media platforms
- Administration of contests is more user friendly
- More user-friendly voting process
- Improved payment processor with reduced fees
- Plus, new 2016 pricing is better than ever
Thursday, September 17, 2015
Your non-profit organization depends on donations to maintain your mission and purpose. Many potential donors see your messages throughout the year and may think you are doing wonderful things and want to help. But time gets away from them and they forget to write the check, or another nonprofit’s “ask” catches them at the right time. This is where an end-of-year appeal comes in handy.
The end-of-year appeal may produce a successful response due to the fact that it is a tax-deductible donation that can be written off. These donors may have simply procrastinated or are starting to get into the holiday giving spirit.
Statistics are impactful when writing the content, but backing them with information that evokes emotion will create a larger impact. Include personal stories, client quotes, and photos. This is your opportunity to tell your supporters what you accomplished this year, and who you’ve helped. They should feel your plea and the urgency of your request. Don’t forget to include the call to action and the request for donations; encourage them to help by giving.
Also, take into consideration how they will be reading your message. If you are using email, think about the visual design and mobile compatibility. Simple designs will highlight your message, and a responsive email design or mobile-friendly version are added bonuses to your potential donors.
Remember that a thoughtful thank you will assist in future appeals for the next gift. Let donors know how their money was used. Stand out this year as an organization that is extraordinarily grateful for the donations you receive.
Thursday, June 4, 2015
Online fundraising is a growing trend among donors from all demographics, with an increase of 10.7% since 2012. It also accounted for over $25 Billion in online fundraising efforts in one year alone. This is largely due to the fact that donors can access your website 24/7/365. Here are a few tips for creating a donation page your potential and returning donors will be pleased to interact with:
- Create information that is short and sweet. Too much text will likely confuse page visitors and they will bounce out of the page.
- Evoke emotion by sharing information about your organization that you are most passionate about, and the investment needed to maintain your mission.
- Your donation form should be as streamlined as possible and have the same look and feel as the rest of your branding efforts.
After you have launched your website, use a service such as Google Analytics to monitor site activity. Check the bounce and click-through rates to make sure people are viewing and using the site properly. In a world of flooded media, it is more difficult than ever to stand out from the crowd, so use your partners’ websites and social media links to boost your SEO. Tracking this information will also give you the opportunity to analyze for potential changes. Keep in mind that it may take time to reach your organization’s key investors, so don’t give up hope if the results aren’t immediate.
To learn more about Factor 360 and fundraising check out factor360.com. Find us on Facebook, Twitter and Pinterest using the @Factor360 handle.
Monday, May 4, 2015For many non-profit leaders, there may be a gold mine of fundraising opportunities standing right in front of you each day, but there just aren’t enough hours in the day for you to take advantage of them all.
Check out our tips for identifying those dedicated people around you who can boost your ....< Previous Page