If you have one of your first sponsors, or if you’ve had a few previously, you know how much work it takes to get them on board in the first place. You’ll need to be in communication and agreement with what your sponsor will be providing, provide some sort of advertising (if applicable), and thank them when the fundraiser is over.
Communication is key
Always be positively communicating with your sponsors as well as your donors. If you need to set a weekly or bi-weekly meeting take a moment to do so. If the sponsor is less formal about things you could just schedule a call to touch base every week or two.
You’ll want to touch on a few items regarding what your sponsor will be providing. This could involve lining up volunteers for certain things leading up to or during the fundraiser or arranging for funds to go to certain areas of the fundraiser. Meetings can also involve communicating deadlines and making sure items get from your sponsors over to prize vendors; for example, getting sponsor logos over to a local printer.
Advertising for the sponsor
This is the unwritten rule of sponsorship: most sponsors will usually expect to get some kind of exposure in return. Usually this exposure comes in the form of advertising within your fundraiser somehow.
There are different ways you can help advertise for your sponsor. There is an area in your photo contest to provide logos and links to sponsor websites. If you’re doing a contest that involves some kind of created item (calendar, t-shirt) you could have your print company add the sponsor’s logo or name and phone number to the item.
After the fundraiser has ended and prizes have been sent out be sure to thank your sponsors. Usually a mention of the sponsor and contact person in a social post is a great way of thanking the sponsor and possibly driving more traffic to them. A handwritten thank you note is always a good sign of gratitude.
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