Is Your Donation Page Effective?
Thursday, June 4, 2015
Online fundraising is a growing trend among donors from all demographics, with an increase of 10.7% since 2012. It also accounted for over $25 Billion in online fundraising efforts in one year alone. This is largely due to the fact that donors can access your website 24/7/365. Here are a few tips for creating a donation page your potential and returning donors will be pleased to interact with:
- Create information that is short and sweet. Too much text will likely confuse page visitors and they will bounce out of the page.
- Evoke emotion by sharing information about your organization that you are most passionate about, and the investment needed to maintain your mission.
- Your donation form should be as streamlined as possible and have the same look and feel as the rest of your branding efforts.
After you have launched your website, use a service such as Google Analytics to monitor site activity. Check the bounce and click-through rates to make sure people are viewing and using the site properly. In a world of flooded media, it is more difficult than ever to stand out from the crowd, so use your partners’ websites and social media links to boost your SEO. Tracking this information will also give you the opportunity to analyze for potential changes. Keep in mind that it may take time to reach your organization’s key investors, so don’t give up hope if the results aren’t immediate.
To learn more about Factor 360 and fundraising check out factor360.com. Find us on Facebook, Twitter and Pinterest using the @Factor360 handle.